This module is designed to offer an insight into how people construct a notion of who they are – their ‘self’, and how that self operates in a social world. You will critically explore classic studies in light of ethical and methodological issues with a view to understanding how observations, interpretations and reactions to social situations influence self-development and ongoing behaviour. By exploring the roles that attitudes and conformity play in determining which feature of the self is present in different situations, you will learn to understand why some parts of the self are consistent across all situations.
Applying critical thinking, this module will also assess the role of persuasion and conformity in modern behaviour, for example through the lens of fake news, through an examination of the self in group situations such as teams, cults and sports groups or through an examination of the self in times of negative interactions (e.g., divorce). A common thread across all these explorations will be to adopt innovative assessment and current theories as a means of understanding applied behaviour, whilst considering more traditional approaches and qualitative analyses to understand human social interaction.
The module will equip you with knowledge and critical thinking skills that are adaptable to many different human exchanges and interactions. Developing both a breadth and depth of understanding, you will be able to apply your knowledge to your own self-identity, personal branding and relationships with others.